The Book in Three Sentences

- Winners quit the right stuff at the right time.

- People settle for good enough instead of best in the world.

- Being well rounded is not the secret to success.

The Five Big Ideas

1. “To be a superstar, you must do something exceptional. Not just survive the Dip, but use the Dip as an opportunity to create something so extraordinary that people can’t help but talk about it, recommend it, and, yes, choose it.”

2. “The next time you catch yourself being average when you feel like quitting, realize that you have only two good choices: Quit or be exceptional. Average is for losers.”

3. “Winners understand that taking that pain now prevents a lot more pain later.”

4. “The decision to quit or not is a simple evaluation: Is the pain of the Dip worth the benefit of the light at the end of the tunnel?”

5. Quitting as a short-term strategy is a bad idea. Quitting for the long term is an excellent idea because it frees you up to excel at something else.