100 practical steps to create and develop your personal brand

Brand Named You will show you how to achieve your goals. Yes, in the world there are hundreds, if not thousands of books written about personal branding. However, despite the increasing popularity of personal branding, this book is the first one to actually offer you a very clear, thorough and hands-on tools and a step-by-step process for creating your personal brand and developing it. It is people who do business with each other, not companies. So, this book is meant primarily for people who want to grow the sales, profit and value of their company with the help of personal branding of themselves, their employees and the company’s CEO.

A strong personal brand helps you to stand out and find customers in whatever field – be it the selling of training courses, business counselling, real estate, B2B sales and export, politics, cooking, personal training, beauty services, designing web pages, training dogs or something completely different that you want to focus on in the future.

The aim of this book is to help you think through and create your own ideal personal brand, and once that has been done, to also package it attractively and market it effectively.

You will:

Get crystal clear on your goals

Identify your values and your passion(s) and learn how to use them to connect with your ideal customer on a deep emotional level

Find your unique sales advantage, that no one can copy

Identify your ideal target audience

Develop your irresistible offer

Craft your personal brand story, that your ideal customer can relate to

Select the right channels

Develop your personal branding strategy

Draw up a specific action plan and take the first steps in the direction of your dreams

320 pages of valuable information

100 practical steps

easy-to-follow framework

clear strategy

a proven system that works

“The Brand Named You” is an outstanding step-by-step guide for exceptional personal brand positioning. A unique blend of authors expertise will help you discover your core reputation branding values and show you how to use them to elevate your online presence and business. This book is not just something every coach, consultant, an entrepreneur should read but also CEOs who are aware that the future of successful business depends strongly on their and their employee's personal brands.”

Catherine B. Roy, CEO and Founder, Award-winning Thought Leader, Internationally recognized Personal Growth and Business Coach

***“If you have no meaning, you are not a brand. What could be a better wake-up call to millions of executives to finally come on stage, stop hiding behind corporate signs and start gaining trust from clients?

Timing for Olesija’s book could not be more right. The COVID has changed the momentum for work from home, but also deployed new habits to use social media to show to the world who you really are.

If you want to grow your value in a job market, or if you want to protect your business – use very straight forward technics from “The brand named you” to flood your ventures with a torrential downpour of buyers. Remember people stick to those who hold big ideas since the majority do not have their own. Express your ideas – build your personal brand” – Arkadijs Steimans, founder of Europe’s premier angel investor club CHANGER.

***The Brand Named You offers an invaluable and comprehensive insight to personal branding. The book is written for the Netflix generation, and you can either binge-read or enjoy it chapter by chapter. The Brand Named You contains immediately actionable advice relevant for those who are starting out in industry alongside those who need to reboot their career and take the next leap forwards. Published to coincide with the launch of their digital personal branding series, Olesija and Evelin hold up a mirror from which you can see the future you smiling back. Brendan Dorrian, Global Retailing, Non-Executive Chairman