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Strategic Management

Strategic Management

Concepts and Cases
Strategic Management
19961035 lehekülge
Formaat: KõvakaanelineKeel: inglise

Part One: The Concepts and Techniques of Strategic Management:

1. The strategic management process: an overview.

2. The three strategy-making tasks: developing a strategic vision, setting objectives, and crafting a strategy.

3. Industry and competitive analysis.

4. Company situation analysis.

5. Strategy and competitive advantage.

6. Matching strategy to a company's situation.

7. Corporate diversification strategies.

8. Strategic analysis of diversified companies.

9. Implementing strategy: core competencies, reengineering, and strucutre.

10. Implementing strategy: budgets, policies, best practices, support systems, and rewards.

11. Implementing strategy: culture amd leadership.

Part Two: Cases in Strategic Management.

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