Discipline your business thinking, and the way in which you organise information.

WHAT THE BOOK SAYSSIX FRAMES

In a world saturated with facts and figures as never before, how do we focus our attention to make the most of information at our fingertips?

The book suggests a ‘six frames’ technique to help direct our attention in a conscious manner, rather than always letting it be pulled to the unusual and irrelevant.

Just as we can decide to look north, west or even south-east, so we can set up a framework for directing our attention and interpreting information

The six frames are:

Purpose: the triangle frame. To emphasise the huge importance of being clear and laying out the exact basis of your need for information

Accuracy: The circle frame. To direct your attention specifically to the accuracy of the information at which you are looking

Point of View: the square frame. To assess the information for neutrality and look at it in different ways

Interest: the heart frame. To direct attention to matters of interest rather than the pure need for information

Value: the diamond frame. A summary or overview that determines the value of the information

Outcome: the slab frame. The outcome and conclusion. Not everyone faced with the same information comes to the same conclusion