Dedication and patience are crucial to leading any organisation. But the most enduring companies of the modern age have something else too: leaders who saw beyond the confines of business convention and into a different future. Leaders who didn’t just grow their profits, but expanded the horizons of their customers and our culture. From Henry Ford to Margaret Rudkin, Coco Chanel to Steve Jobs, their extraordinary stories still hold living wisdom for today’s entrepreneurs. Learn from their ageless insights and the possibilities are limitless. In this book, Ajaz Ahmed shares his inspirations for enduring leadership.