Outsell, outmanage, outmotivate and outnegotiate your competition

This work offers a summary of the book "SWIM WITH THE SHARKS WITHOUT BEING EATEN ALIVE: Outsell, outmanage, outmotivate and outnegotiate your competition" by HARVEY MACKAY. Mackay's book is based on a simple, but convincing, formula: Determination + Goal-Setting + Concentration = Success. Mackay acknowledges that the execution of this formula is more difficult, and requires perseverance, but shows that your chances of success are higher if you follow some logical strategies. Swim with the Sharks gives a crash course in the most vital business elements, such as management, negotiation and salesmanship. It shows the reader how to set up value for a product – because very few items have intrinsic value – how to inject your own personality into business, and how to deal with the tough prospect. Mackay deals with practical details, such as sending out notes to customers to make them feel as they're in an executive club, but he also tackles big issues, such as how to develop goals. This is a practical book, stuffed full of good advice that is useful on a day-to-day basis (how and why to walk from a negotiation) and for creating a long-term vision (how to create the best team for your business). Mackay's down-to-earth writing style also makes it a very enjoyable read.