Business, Management, and Administration; Marketing, Advertising, and Promotion; International Business.

Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can better develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., emplyees) and offers practical suggestions to improve internal service, employee performance, and - ultimately - external marketing performance. This useful resource contains many special features to augment the next, including tables, figured, and models.