2nd ed.

Perry Marshall, author of the #1 selling book on Google AdWords, joined byFacebook Advertising specialists Keith Krance and Thomas Meloche, liftthe curtain to the more than a billion potential customers, by marketing on Facebook. This Facebook Guide will bring you more Facebook Fansquickly and reliably.

You'll discover how to pinpoint your mostprofitable audiences--then, how to reach them, convert them, and keepthem as your Facebook fan, friend, and customer for life.

Introducinggame-changing strategies, valuable tools and reports, Marshall and teambreakdown the magic of Facebook Business Advertising, including mobile andlocal. You'll see how to gain dramatically on your investment--inclicks, customers, and profits.

In this easy Facebook guide, discover how to:

-Build your business on Facebook

-Create a campaign and find new customers in minutes

-Get local customers to visit your store or event

-Gain expertise on Social Media Advertising, so you generate sales leads on demand

-Profile your audience using Facebook Graph Search and Ad Manager

-Create the perfect bidding strategy for your objectives and budget

-Hyper-target your audience with segment-specific ads

-Track and follow leads and customers

-Achieve measurable profits while you inform and entertain your fans

-Avoid ad fatigue with the perfect Newsfeed Ad